Samsung's buds 4 sell over 100,000 units in south korea

Samsung is breaking sales records in its home market, with the new Galaxy Buds 4 reportedly exceeding 100,000 units sold in South Korea, just weeks after their release.

Success story

This marks a significant achievement for Samsung, following the success of the S26 flagship phones. The Buds 4 have managed to surpass last year's Buds 3, with sales doubling in a short span.

Part of this success can be attributed to Samsung's personalized experience offered at select stores, allowing customers to customize their earbuds with stickers and other designs, turning them into a fashion statement.

What drove the demand

Samsung focused on improving both the design and hardware of the Buds 4, packing a wider woofer, better active noise cancellation, and Hi-Fi audio to deliver a premium audio experience.

The earbuds also feature three integrated AI agents for routine optimizations, real-time translation, and more. These changes have apparently proven enough to make the new buds a top seller, at least in their domestic market.

Looking ahead, Samsung's upcoming wearables, powered by Qualcomm's new Snapdragon Wear Elite chip, could be a major hit, with sales potentially skyrocketing.