Fitbit's ai coach now free for all users — a major shift in the wellness tech race

Fitbit's AI-powered health coach, previously locked behind a $9.99 monthly subscription, is now accessible to all users. This move significantly alters the competitive landscape of wearable wellness technology.

Google confirmed the change in a recent blog post, opening up the Public Preview of the AI coach to anyone with a compatible Fitbit tracker or Pixel Watch. The shift removes a major barrier to entry for potential users, allowing a far wider audience to experience the technology.

More features added to the free coach

Alongside the free access, Google is rolling out three new categories: Cycle Health, offering period and symptom logging with personalized insights for Premium subscribers; Mental Wellbeing, including mood tracking, mindfulness sessions, and a new