Dazn unleashes price cut to crush piracy, secures motor racing future
In a bold move to combat the surge of illegal IPTV streaming services, DAZN has slashed the price of its ‘Motor’ plan to a historic low, effectively undercutting the black market and bolstering its position in the fiercely competitive sports broadcasting landscape. The timing couldn’t be more critical, coinciding with the kickoff of both the MotoGP and Formula 1 seasons.
Dazn’s strategic shift: less football, more motorsport
Unlike some platforms saturating their catalogs with LaLiga football, DAZN appears to be doubling down on its strength: motor racing. The company’s pivot is evident in the dramatic price reduction – from €19.99 to just €9.99 per month for a limited time – a move that mirrors a recent promotional offer and aims to entice fans back into the fold.
The catch? This aggressive pricing requires a year-long subscription, totaling €119.88, a significant discount compared to the regular €239.88 annual fee. However, the window to capitalize on this offer closes swiftly: Sunday, March 29th, leaving potential subscribers with a tight deadline.
But the urgency isn’t just about price. This weekend promises a double dose of adrenaline, with the Japanese Grand Prix in F1 and the Americas Grand Prix in MotoGP dominating the sporting calendar. DAZN is emphasizing its comprehensive coverage, allowing fans to “watch F1 or MotoGP your way,” with live and on-demand options, previews, replays, highlights, and real-time statistics.
The FIFA-YouTube Partnership further underscores the battle against piracy, with the 2026 World Cup set to be streamed on YouTube, a direct challenge to illicit platforms. This broader industry effort highlights the seriousness of the problem.
Beyond f1 & motogp: a motor racing ecosystem
The ‘Motor’ plan is far more than just Formula 1 and MotoGP. Subscribers gain access to a robust ecosystem of racing disciplines, including Moto2, Moto3, MotoE, Formula 2, Formula 3, F1 Academy (women's racing), and Formula E. Moreover, DAZN expands its reach to include WorldSBK, NASCAR, DTM, Porsche Supercup, and various regional championships.
This weekend’s races are particularly compelling. Fernando Alonso and Carlos Sainz will face off at Suzuka on Sunday at 7:00 AM, while the Americas Grand Prix in MotoGP, featuring nine Spanish riders – including the Márquez brothers, Jorge Martín, and Pedro Acosta – will take place later that evening at 10:00 PM.
The sheer breadth of DAZN's offering, coupled with this limited-time price drop, signals a decisive play in the war against piracy. It's a clear message: premium motorsport content, delivered legitimately, is now more accessible than ever, and the black market just lost its biggest weapon: price.