At&t eyes $5.75 billion fiber network boost amidst subscription slump

at&t is banking on its recent $5.75 billion fiber network acquisition from Lumen to turn around sluggish subscription rates in targeted markets.

At&t to invest heavily in sales and marketing efforts

Despite the infrastructure already reaching millions of homes, at&t sees a significant opportunity to grow the customer base in these regions. Currently, only around 25% of homes that can access fiber in these markets subscribe, a notably lower level than AT&T's existing markets, where about 40% of available homes sign up for fiber.

To bridge this gap, the carrier plans to invest more heavily in marketing and sales efforts to attract additional customers. AT&T believes its brand recognition, distribution channels, and experience selling fiber internet will help boost adoption in those regions.

Furthermore, AT&T aims to sell bundled services combining home internet and wireless plans, a strategy known as